Tag Archives: wine blogging

My Thoughts on Wine Blogging

Wine Blogging – What it Means to Me

– Xochitl Maiman    September 7, 2014

Xochitl Maiman wine blogging

Harvest at Cass Winery a few years ago.

In the 2 months since the Wine Bloggers Conference was held, there have been many posts about the conference experience , the wines, the winemakers, and much has been said about wine blogging and wine bloggers. Some wineries don’t see the “value” in wine bloggers – some wine bloggers don’t think other wine bloggers are “doing it right” or are credible enough. So here’s my take on the whole wine blogging thing – for what it’s worth and to whom ever cares. But, after all, isn’t that what a blog ultimately is – a place to voice an opinion, make a statement, share your thoughts?

I started this blog, however many years it was ago, so that I could share my love and admiration for the wines and winemakers of the Central Coast, primarily, and to bring awareness of the many small wineries and their wonderful wines to other wine enthusiasts. I love to write, and I thought this would be a good way to exercise the muscle. That’s it. I never claimed to be a journalist or sommelier. I’m not writing for a Pulitzer or to be offered a job by Wine Spectator or the Wall Street Journal. I write for fun. I love wine. I love wine people. I love vineyards. I love to share my wine/winery discoveries with others.

In my blog posts, you’re not going to find long, colorful descriptions of a wine or my “expert judgement” on a wine’s quality. Suffice it to say, that if I mention a wine in one of my posts, it means I enjoyed it in whatever time and setting it was, with whoever I was with at the time and with whatever food I was enjoying with it. That’s the way wine is. Most wines, (rarely do I come across a wine that is just plain bad, thank goodness), to some degree, are chameleons, and will change their color (not literally) slightly with the circumstances in which one is consuming it. So all I’m ever saying is, I enjoyed this wine, I suggest you try it too and decide for yourself if you like it. Everyone’s palate is different, but there is a lot of wine out there. All I’m doing is helping the reader narrow down the field a bit – offer a bit of direction to their own wine discovery.

As for the wineries that don’t see the value in wine bloggers, here’s what I say. Yes, I agree, that there are many different types of wine bloggers. As for me, if I’ve called a winery asking for a tour or tasting, they can be certain I’ve done my homework. Something about that winery has caught my eye and inspired me to learn more – see/taste for myself. I’m not necessarily going to pepper my posts with quotes, as one blogger suggests all good bloggers must do. Worse yet, I might not even find the time to actually write a blog post about a tasting or winery visit. (Often, there just isn’t enough time in a work day for me to write for myself). My work is in social media – I understand the value of social engaging and sharing. So while I may not blog as often as some, or as eloquently or professionally as others, I am making a conscious effort to continually support the efforts of the wineries I visit by participating on their social properties, posting images, proper tagging, sharing of events and providing opportunities for those in my wine sphere of influence to try the wines I find. And when I do post, I am careful to link to winery websites and include good imagery. Most importantly, my objective is to convey to the reader the “feeling” I had during my visit – how a winemaker looked when he was describing his first wine, the excitement and twinkle in the eye of a new winery owner, the awesome beauty to behold from a tasting room deck looking out onto a sea a vines, the majesty of a giant oak guarding a vineyard block, how a vineyard made me cry (yes it happens quite often), the first taste of a ripe viognier grape……. it goes on and on. Those are the experiences I want to share – that I want my readers to seek out for themselves. If this is the kind of wine blogging you’re interested in reading, I would be honored if you’d stop by from time to time.

I am so lucky to live in a state where wine country, lots of it, is just a couple hours away. I am blessed to have an ever growing circle of friends who appreciate wine and all that goes with it. I am grateful for the many opportunities I am given to learn more, taste more, and meet more of the very special people joining the wine industry every year. And in reference to the latter, I want to thank every winery, winemaker and organization that has offered my a seminar, a tour, a visit, an hour of their valuable time….a taste of their wine – each has contributed to and fostered my never ending love for…wine. Cheers!